Black Toes

Trail running, running, and hiking in Colorado's Front Range.

Thursday, February 17, 2005

Ever heard of demographics?

I have a free subscription to Runner's World, and occasionally they have an interesting article (particularly the one on walkers at marathons). One thing that I noticed about RW is the proliferation of low-carb product advertising in there! It was pretty odd that a couple of months ago they had a Dr. Liz Applegate article saying you couldn't maintain a good workout regimen on a low carb diet, right along side adds for low-carb beer (which is just wanky ... I'd rather drink Keystone than that crap).

Anyway, low carb beer ads in a running magazine - it just ain't right.

3 Comments:

  • At 5:25 AM, Blogger Brendan said…

    I don't think "diet" product producers have a clue about runners--they think we're all just trying to lose weight. I ran in a race years ago that was sponsored in part by "Lose Pounds Naturally." Of course, 90% of the adults in the race weighed around 140.

     
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